In a statement to USA TODAY in June, Frito-Lay seemingly backtracked on what it said in 2021. Who made hot fries how to#"They couldn't get the flavor right and they didn't know how to market it. "In the movie, we even touched on it, where they were developing a hot chip, but it wasn't quite working," Garcia said in an interview with Variety. Who made hot fries movie#Though the movie portrays Montañez as the one who thinks up the idea, experiments with the recipe, pitches it to PepsiCo's then-CEO Roger Enrico and markets it to the Latino community, it also alludes to claims that the recipe was already being developed elsewhere in the Midwest. And Fred Lindsay, a retired Frito-Lay salesman, claimed in the report that he was the one who got the company into the Flamin' Hot business. The LA Times claims Lynne Greenfeld was tasked with developing the brand and came up with the Flamin' Hot name. Other employees recalled that the inspiration came from corner stores in Chicago and Detroit. "This film, like much of my life, is a dream come true." So who did invent Flamin' Hot Cheetos?Īccording to the LA Times, Montañez's claims were embellished.įlamin' Hot Cheetos were created by a team starting in 1989 in Plano, Texas, the report said. "The film does a great job of capturing my journey, from being a janitor to achieving the American Dream," he says. Montañez told USA TODAY in June he was "forever thankful" to the leaders that "recognized my potential and paved the way for my journey" at Frito-Lay and PepsiCo. "That doesn't mean we don't celebrate Richard but the facts do not support the urban legend." "None of our records show that Richard was involved in any capacity in the Flamin' Hot test market," Frito-Lay told the news outlet in a statement. In 2021, the Los Angeles Times published an investigation discrediting him as the flavor's sole creator. The movie is based on Montañez's 2013 memoir "A Boy, A Burrito and A Cookie: From Janitor to Executive," and follows his rise from former gang member to Flamin' Hot Cheeto inventor.īut Montañez's claims have been the source of flaming hot arguments. Why is the 'Flamin' Hot' movie controversial? He has since published two memoirs and built a lucrative career out of speaking engagements where he retells his story. In 2019, during an internal investigation into claims he created Flamin' Hot Cheetos, Montañez retired from PepsiCo. In 1977, he was promoted to machinist operator. Here's what's fact and what's fiction in the new movie: Was Richard Montañez really a janitor at Frito-Lay?īorn to a Mexican American family, Montañez grew up in a migrant labor camp outside of Los Angeles.Īfter dropping out of high school, he was hired by Frito-Lay in 1976 as a janitor in the company's Rancho Cucamonga factory when he was 18. "Flamin' Hot," directed by "Desperate Housewives" actress Eva Longoria, depicts Richard Montañez (played by Jesse Garcia) landing a job at Frito-Lay as a janitor to support his wife Judy (Annie Gonzalez) and their sons and going on to invent the iconic Flamin' Hot Cheetos. The film (streaming now on Hulu and Disney+) is an inspiring story about an underdog proving naysayers wrong, a Latino man who beat the odds stacked against him as he rose the ranks of corporate America in the '80s. "Flamin' Hot" is not the story of how Flamin' Hot Cheetos came to be.
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